On average, 25% of your daily budget is exhausted by other realtors clicking on your advertisement in top competing areas. When you launch the campaign you are paying when someone clicks on your link for these particular search terms. The word micro moment was coined by Google during the digital mobile revolution referring to instantaneous user behaviour when they want or need something online.įor Example: You are running a home seller campaign on Google Adwords where you target keywords like “sell my home” and “how much is my home worth”. Whenever you are investing money in lead generation campaigns you are essentially targeting “micro moment conversions”. Even these realtors spend thousands of dollars on Facebook and Google Ads in an attempt to generate new home buyer and seller leads. Not only is it tremendously difficult for new realtors entering the industry to acquire leads, but it’s even tough for top guns who’ve been in the industry for years. Lead generationis the primary concern for every realtor. In this guide we’ll illustrate how Parkbench is a more effective marketing model than your standard digital lead generation model. However, the term “lead” has had many different iterations over the course of time with the advent of digital marketing and other platforms used for promotion.Īt Parkbench we’ve studied and conducted surveys to determine the types of leads that actually convert into loyal, long-term customers for your real estate business. As a real estate agent you need to have leads in order to grow your client base and build a sustainable business.
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